
ABOUT
Pura Vida Way Ltd. has enjoyed continuous growth since our founding in 2018 as a wholesale distributor. Our team remains energized by the hard-working, curious, spirited culture we’ve nurtured since day one. This dedication to culture and innovation has enabled Pura Vida Way Ltd. to become a leader in our respective categories in brick and mortar retail and in online retail.
Pura Vida Way Ltd. currently operates in the US as well as Canada. Our primary distribution centre and flagship retail location is located in the City of Mississauga, serving customers in the Greater Toronto Area and in the Peel Region.
**Our second retail location is slated to open in the Spring of 2024 in the Durham Region, to better serve customers in the East GTA.
Our Core Beliefs
Honesty
We pride ourselves on integrity and honesty, especially when dealing with our brand partners.
We don't overpromise and underdeliver.
If we realize something is not in your best interest, we will tell you.
Engaged
Being
Not only can we provide you with guidance, but we work hand in hand by doing test orders, providing reports and assisting with product research.
Data Driven
Data is the foundation of everything we do. We utilize proprietary software to leverage marketplace data in order to help you make deliberate decisions, fuel your growth, and measure your success.
Our Retail Location

